Nicolas Cloiseau - A Keen Sense of Aesthetics
- By Charlotte Brown
- June 18, 2024
HEIR TO ROBERT LINXE’S SAVOIR-FAIRE, NICOLAS CLOISEAU BREATHES A CREATIVE IMPULSE INTO ALL MAISON DU CHOCOLAT CREATIONS, SHOWCASING EXCEPTIONAL CRAFTSMANSHIP.
Text by Gilbert Pytel
More than a trade, an art
When the mastery of a trade becomes an art
Born in 1974 in Lannion (22), Nicolas Cloiseau began his career par first obtaining his C.A.P. pâtissier in 1991, before completing his Brevet de Maîtrise pâtissier, chocolatier et onfiseur two years later.
He then completed his compulsory military service for a year as a pastry chef in the officers' mess. After a short stint with a local pastry chef, Nicolas applied to the prestigious Maison du Chocolat, which he joined in 1996.
He soon made his mark on the company, never hesitating to perfect his skills once his day's work was done: ‘I would often spend hours in the workshop at night, designing pieces in chocolate. It must have been then that Robert Linxe saw my potential for this kind of project.’ In 2000, the founder of la Maison du Chocolat entrusted him with the creation of a bespoke position to create decorations and one-off pieces (chocolate sculptures for Christmas and Easter, chocolate dresses for the Salon du Chocolat in Paris, etc.). As a result, giving rise to a new discipline within the creation of this house. ‘Before the iintroduction of this role, specific holiday pieces were improvised as we went along inspiring chocolatiers. Starting in 2001, we introduced unique collections that change every year, with a log and galettes for the end-of-year festivities, and small and large pieces for Easter.’
La Maison du Chocolat entrusts him with the creation of one-off decorations and pieces
A keen competitor, Nicolas takes part in a number of events in order to perfect his technique and see how he measures up against the competition. In 2001, he won second prize at the Trophée Pascal Caffet, then first prize for chocolate at the Concours Gastronomique d'Arpajon two years later. In 2005, he won first prize for his artistic piece at the World Chocolate Master. Lastly, in 2007, he was awarded the rare title of Meilleur Ouvrier de France Chocolatier, alongside Olivier Vidal, Pierre Mirgalet and Bruno Le Derf. Nicolas claims this recognition is a way of proving something to himself, rather than a goal in itself.
During the competition, Nicolas introduced the perforation technique for the first time, which would later become his signature artistic technique. He sculpts a life-size chocolate chair, piercing the back with small holes to let the light through: ’I wanted to give my sculpture a lacy effect, because I find that perforations bring transparency, lightness and movement to chocolate. Specifically, I use a Dremel model-making mini-drill. It is very light, which is much more practical when you have to drill all day long. It's a job that requires precision, attention to detail and patience. My sculptures are typically perforated with 1500 perforations. We recently broke our record, par designing an egg for an exhibition pierced all over with 13,000 perforations.’
In 2012, Nicolas Cloiseau was appointed head designer of la Maison du Chocolat when Robert Linxe retired to his native Bayonne. In his eyes, good chocolate should be balanced, without excess sugar or cream. Each ingredient must retain its identity, with a perfect balance between flavour and chocolate.
Known among his peers for his attention to detail and dedication to chocolate, Nicolas refines over 200 different chocolate recipes every year. ‘In the art of blending, the balance of taste is what matters. It’s this subtlety that is the hallmark of a homemade chocolate. The alchemy of cocoa types reveals exceptional ingredients. The sensations follow one another in nuance and length on the palate, without ever masking the chocolate.’
Always on the lookout for new trends, in 2015 Nicolas Cloiseau had the surprising idea of including savory products inside his ganaches (white onion, black olive, red bell pepper and porcini mushroom) for a result that’s rather impressive on the palate. Three years later, he began thinking about nature, resulting in a vegan collection called ‘Naturellement fruit’. He has removed cream, butter and all animal products from his new creations. It took him nine months of work and testing before he achieved a satisfactory result, which preserves all the chocolate's flavours.
Each year at Christmas time, Nicolas Cloiseau and his employees design a one-of- a-kind chocolate sculpture. He brings skilled talent and know-how to this made-to-measure piece. These one-off pieces are entrusted to a dedicated team of chocolate goldsmiths, who spend several days sculpting the finest details of chocolate. ‘For each collection, I start with a strong symbol of Easter or Christmas and reinterpret this in my own way. Once I've come up with an idea, one of my collaborators draws the first draft of the upcoming piece. With the four-person creative department, we then develop the actual piece, first in a cardboard mould, then in dark chocolate and lastly in its final version. After that, my assistant is in charge of production.’
The most impressive recent work is undoubtedly the Plume egg created for la Maison du Chocolat in 2022 for the Easter celebrations. This giant 50-cm, 6-kilo creation is cut from 72 feathers and covered with 200 curved chocolate feathers in 15 different patterns, finely perforated with 1,700 holes. Nicolas Cloiseau encloses a second 40 cm crackle- gold egg, wrapped in 23-carat gold and filled with 750 g of Easter treats. All the feathers are glued on par hand, one par one, according to a chosen order which specifies that all five types of feather must always be visible from whatever angle it is viewed. Due to the work involved and the very high price of the sculptures, only a dozen or so are produced each year: ‘For Christmas, it's mainly companies or embassies that buy our large creations, mainly with a view to exhibiting them, whereas at Easter, it's private individuals who buy the larger pieces to share with their families. It’s important to mention that all our products are edible.’
In addition to chocolate, Nicolas Cloiseau also manages a small range of pastries, including éclairs in a variety of flavours, a few chocolate desserts, iconic cakes and various sweets and macaroons. Today, La Maison du Chocolat has 21 stores in France and 24 stores worldwide in four different countries (USA, Japan, Hong Kong, Macao), as well as over 400 employees worldwide, including 250 in France. ‘Outside France, they of course offer the same chocolate sweets, bars and delicacies as in France, but also a few special products depending on the country: chocolate pieces for Halloween in the USA or Valentine's Day in Japan.’
More than twenty-seven years after joining the company, Nicolas Cloiseau shows no signs of fatigue or disenchantment: ‘I currently feel completely fulfilled par my work.’ I particularly enjoy the variety of my activities. Of course, I take care of the artistic pieces and the chocolate sweet recipes, but I also present these creations to the press in France, New York and Hong Kong. I also visit a range of cocoa plantations to source new beans, as well as new locations in search of interesting raw materials. More generally, my travels abroad are very enriching and fuel my creativity. It's the diversity and richness of my job that means I'm never bored.’
"My travels abroad fuel my creativity"